I know what you’re thinking. How can I fire my website? It’s not even a person. You CAN fire it and you won’t be hurting its feelings when you kick it to the curb.
Your website’s an incompetent bum! How else would you describe a company asset that doesn’t pull its weight? And believe me, the weight your website is supposed to pull is enormous!
So you’re probably thinking “My website looks pretty professional”. Well let me tell you chico, your website’s main job isn’t to be “professional”. ITS JOB IS TO SELL!
Let me ask you, has your website made you wealthy? Have you been racking your brain as to why that is?