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How to write GREAT headlines… (Shockingly simple secret revealed by 2 great masters of copywriting)

by Al Carmona | May 6, 2020 | copywriting

Copywriter extraordinaire, John Caples, author of the revered advertising book, “Tested Advertising Methods” defined effective advertising as… “A believable promise to the right audience.” Based on my own experience as a marketing professional for...

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