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How to write GREAT headlines… (Shockingly simple secret revealed by 2 great masters of copywriting)

May 6, 2020 | copywriting

Copywriter extraordinaire, John Caples, author of the revered advertising book, "Tested Advertising Methods" defined effective advertising as... “A believable promise to the right audience.” Based on my own experience as a marketing professional for the past 22 years...

How to work with HTML For HubSpot CMS Content Editors – Intro Tutorial

Feb 29, 2020 | Content Marketing, HubSpot

Video Transcription: Hello everyone, I'm Al Carmona. I'm with USERACTIV, which is a HubSpot website UX design and development company. We help companies get the most out of the HubSpot CMS. What today's tip is going to be an into to HTML markup for non-developers....

How to copy-paste content into the HubSpot page editor… without messing up the styling

Feb 26, 2020 | HubSpot

Before diving into the details, let's talk a little bit about the HubSpot page editor. It’s where you edit and optimize your content. Are you tasked with copying and pasting content into the page editor? Are you relatively new to HubSpot? Are you facing trouble...

What is HubSpot?

Feb 3, 2020 | HubSpot

In general terms, Hubspot is a cloud-based marketing automation software to help you manage your inbound marketing campaigns. You can access it through your browser (chrome, explorer, safari, firefox). I’m on a Mac and find that it works well on Safari for me. A...

#1 Reason HubSpot Landing Pages have low Conversion Rates

Mar 21, 2019 | Hubspot Landing Page Conversion Optimization

Most HubSpot landing pages are outdated! Still using the same formula: Headline + bullet points, and some form fields? Get ready for the conversion revolution!

#1 Way to Write Content for Your Website

Mar 18, 2019 | Content Marketing

Keep it simple. Write about the #1 most important aspect to keep in mind regarding any topic.

Skyrocket Conversions with these Landing Page Secrets

Mar 11, 2019 | HubSpot, Landing Page Optimization

Ever picture how great your life would be with substantially more leads and sales? Maybe it’s getting genuine kudos from the top brass? Perhaps the envy of your co-workers? Or is it just the personal satisfaction of knowing you’re a serious difference maker in your line of work?